Complete redesign and optimization of a professional photography studio website. Restructured the homepage with new sections, resolved responsive design issues, improved mobile usability, and standardized UI elements across all pages.
Project scope
Solo Developer engagement for homepage restructure and mobile optimization across 8+ pages with responsive component standardization. Transformed website from “unusable for marketing purposes” to fully functional mobile-optimized platform.
Responsibilities
- Imported and analyzed multiple demo pages from the Oshin WordPress theme for layout inspiration
- Designed and implemented new homepage layout combining elements from three different theme variations
- Created custom slideshow section to showcase portfolio images with proper scaling across devices
- Added “About Studio” descriptive section with optimized content structure
- Developed “Services Overview” section highlighting core studio offerings
- Implemented featured portfolio gallery with shortcuts to main image collections
- Integrated “Our Team” section with team member profiles and bios
- Created “Our Clients” section to showcase key client relationships
- Added “Get in Touch” call-to-action section with brand color consistency
- Integrated Instagram feed display in footer area
- Maintained multilingual support across all site sections
- Ensured consistent branding with proper color schemes (burgundy accent colors)
- Resolved hero section scaling issues for dynamic content across different screen resolutions
- Optimized gallery layout and image handling for mobile devices
- Fixed map responsive scaling in the studio-rent section
- Adjusted header spacing and padding on mobile navigation
- Improved element proportions and button sizing for mobile interfaces
Outcomes & results
The redesigned website transformed from a layout deemed “unusable for marketing purposes” into a fully functional, mobile-optimized platform that unblocked the client’s digital marketing team to launch campaigns. Mobile user experience improved significantly with proper responsive scaling that eliminated content cutoff on smaller screens. The portfolio-focused homepage structure reduced navigation friction, decreasing clicks needed to reach gallery content from 4+ to 2-3 steps, enabling better monetization of multi-device traffic.
Key accomplishments
- Resolved 4 critical responsive design bottlenecks (hero section, galleries, maps, header spacing) enabling platform deployment
- Optimized 8+ pages for mobile compatibility with standardized button labels and sizing across all portfolio sections
- Implemented 7 new homepage sections (About, Services, Featured Gallery, Team, Clients, Contact CTA, Instagram feed)
- Achieved 100% device compatibility - website scales seamlessly from 13” laptop displays to mobile phones without content distortion
- Maintained multilingual support across all updates - preserved Serbian/English language switching functionality for existing user base
- Reduced portfolio navigation path by 50% through featured gallery shortcuts, decreasing user steps from 4+ clicks to 2-3 clicks
Skills gained
- WordPress theme selection and customization
- Responsive web design and mobile optimization
- Page layout design and composition
- Multilingual WordPress site management
- Portfolio presentation best practices
- Cross-browser and cross-device testing
- Dynamic content scaling and layout adjustments
- User experience refinement based on stakeholder feedback
- Client communication and specification documentation
- Server management and backup strategies