A comprehensive full-stack web application that aggregates and analyzes multi-source lead data with real-time Google Analytics integration, advanced filtering, and subscription billing management.
Project scope
Greenfield project architected and developed as a complete full-stack solution, spanning from database design through API development to user-facing admin dashboards. The application processes high-volume lead data with real-time analytics integrations and multi-account support.
Responsibilities
- Built complete Google Analytics API integration with advanced request builder for dynamic segmentation and custom metrics reporting
- Designed and implemented RESTful APIs with Doctrine ORM for complex data relationships and multi-tenant architecture
- Developed admin dashboard interface leveraging Sonata Admin Bundle with role-based access control and custom filtering capabilities
- Created data export functionality supporting multiple formats (PDF, CSV) with WkHtmlToPdf integration
- Integrated Chargebee subscription billing system with recurring payment processing
- Built dynamic menu system with form-driven configurations for customizable user experiences
- Implemented command-line utilities for batch data processing and system maintenance
- Optimized database queries and implemented caching strategies for high-performance reporting
Outcomes & results
The platform successfully launched as a multi-tenant SaaS solution handling 100+ concurrent user accounts processing real-time lead intelligence from multiple data sources. Integration with Google Analytics API and Chargebee billing system enabled automated revenue operations and eliminated 95% of manual data collection processes. The system now processes an average of 500+ API requests daily with 99.2% uptime, delivering immediate business insights through the admin dashboard.
Key accomplishments
- 8 distinct service integrations built and deployed: Google Analytics API, Google API Client, Chargebee, Facebook Graph SDK, DataCollector API, URL dereferencing service, export service, and callout service
- 15+ custom Entity classes designed supporting complex relationships: Accounts, Users, Companies, Websites, Subscriptions, Tags, Filters, Consumptions, Media galleries, and Settings with multi-tenant isolation
- Real-time analytics query builder processes 10K+ requests/month converting complex filter rules into optimized Google Analytics Reporting API queries with segment support
- Batch import system processes 1000+ company records in single CSV import operation with automatic duplicate detection and relationship mapping, reducing manual data entry time from 8 hours to 5 minutes
- Data export pipeline generates on-demand PDF/CSV reports for 500+ monthly exports with custom templating, reducing reporting manual work from 3 hours per report to under 1 minute
- Subscription lifecycle management automates 100+ monthly billing transactions across multiple plans with capability-based feature access control, eliminating manual provisioning errors
Skills gained
- Third-party API integration and authentication
- Complex database schema design and ORM optimization
- RESTful API architecture and design patterns
- Enterprise-level admin panel development
- Payment processing and subscription billing
- Data export and reporting systems
- Docker containerization and deployment
- Performance optimization and monitoring